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USA: Universal will weiterhin exklusiv auf HD DVD setzen

09.08.2007 (ks)

Universal, da einzige groe Hollywood-Studio, welches derzeit seine Filme exklusiv auf HD DVD vermarktet, will auch in Zukunft an dieser Strategie festhalten. Diesen Kurs besttigte Universal-Prsident Craig Kornblau jetzt gegenber dem amerikanischen "Hollywood in Hi Def", einem Online-Magazin, welches von verschiedenen Studios aus dem Blu-ray Disc-Lager untersttzt wird und auch vornehmlich ber Blu-ray Discs berichtet.

Laut Kornblau habe Universal kein Interesse an einem Formatkrieg gehabt, sich aber bereits vor Jahren dazu entschlossen, ausschlielich auf ein Format zu setzen, was auch von der Muttergesellschaft NBC und dem Dachkonzern General Electric untersttzt wrde. Fr HD DVD habe sich Universal entschieden, weil das Format sowohl die geringsten Herstellungskosten fr Hardware und Software geboten htte und auerdem von Anfang an auch Interaktivitt mit allen Playern mglich gewesen sei. Daran habe sich bis heute nichts gendert. Der Mangel an Interaktivitt bei der Blu-ray Disc wrde Universal auch davon abhalten, zwei Formate zu untersttzen, aber dann auf Blu-ray Disc weniger Mglichkeiten bieten zu knnen. Laut "Hollywood in Hi Def" erklrte Kornblau, dass Universal auch finanzielle Anreize fr exklusive HD DVD-Features wie z.B. die interaktive Xbox Live-Komponente der Serien-Verffentlichung "Heroes" erhalte.

Dem Formatkrieg kann Kornblau sogar etwas Positives abgewinnen, da die Preise deutlich schneller als erwartet gefallen wren, was lediglich fr die Hersteller der Abspielgerte von Nachteil sei. Ohne den Formatkrieg wrden die Preise fr die Abspielgerte nach Auffassung von Kornblau noch heute ber 1000 Dollar liegen.

 

 

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